Marketing Your Event

Learn how to market and promote your next event.

Introduction

• Successfully market your events

1. An Introduction to Marketing an Event

• An introduction to event marketing
• Types of events
• The three stages of event marketing
• Writing an event marketing plan

2. Event Marketing Resources

• What resources do you need for marketing an event?
• Branding for your event
• Key messages for delegates
• What content do you need to create for marketing your event?

3. Promote Your Business Event

• Advertising and PR
• Email
• Direct mail and door drops
• Telephone and mobile (SMS)
• LinkedIn and Google+
• Facebook and Instagram
• Twitter

Conclusion

• Next steps