YoVDO

Marketing Your Event

Offered By: LinkedIn Learning

Tags

Marketing Courses Advertising Courses Branding Courses Email Marketing Courses Social Media Courses Content Creation Courses

Course Description

Overview

Learn how to market and promote your next event.

Syllabus

Introduction
  • Successfully market your events
1. An Introduction to Marketing an Event
  • An introduction to event marketing
  • Types of events
  • The three stages of event marketing
  • Writing an event marketing plan
2. Event Marketing Resources
  • What resources do you need for marketing an event?
  • Branding for your event
  • Key messages for delegates
  • What content do you need to create for marketing your event?
3. Promote Your Business Event
  • Advertising and PR
  • Email
  • Direct mail and door drops
  • Telephone and mobile (SMS)
  • LinkedIn and Google+
  • Facebook and Instagram
  • Twitter
Conclusion
  • Next steps

Taught by

Luan Wise

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera User Experience for the Web
Open2Study Use Mapping to Position Your Brand
eCornell via Canvas Network The Secret Power of Brands
University of East Anglia via FutureLearn Introduction au marketing
HEC Montréal via Independent