YoVDO

Marketing Virtual Events

Offered By: LinkedIn Learning

Tags

Marketing Courses Digital Marketing Courses Social Media Marketing Courses Email Marketing Courses Event Planning Courses Content Creation Courses Audience Engagement Courses Event Management Courses

Course Description

Overview

Learn how to market, promote, and engage your audience during your next event, whether it's virtual or hybrid.

Syllabus

Introduction
  • The power of virtual and hybrid events
1. Tools for Marketing Your Virtual or Hybrid Event
  • Set up your digital registration
  • Leverage your email database
  • Video marketing for your event
  • Leverage social media profiles
2. Generate Publicity for Your Virtual or Hybrid Event
  • Engage speakers and sponsors
  • Engage staff and volunteers
  • Engage event attendees
  • Use hashtags for event marketing
3. Getting Registrations for Your Virtual or Hybrid Events
  • Create a call to action
  • Offer early bird incentives
4. Marketing during a Virtual or Hybrid Event
  • Showcase your virtual event live
  • Engage your virtual event audience
  • Executing a successful hybrid event
  • Offer incentives for future events
  • Create content for future events
5. Marketing after Your Event
  • Follow-up with event attendees
  • Generate positive event testimonials
Conclusion
  • Get started with your virtual or hybrid event

Taught by

Melodie Tao

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