YoVDO

Marketing Tools: Digital Marketing

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Social Media Marketing Courses Email Marketing Courses Affiliate Marketing Courses Content Marketing Courses Influencer Marketing Courses Search Engine Optimization Courses Digital Advertising Courses

Course Description

Overview

Discover powerful digital marketing tools proven to be reliable and effective.

Syllabus

Introduction
  • Discover the top digital marketing tools
1. Foundations of Digital Marketing: Selecting the Right Tools
  • Important areas of digital marketing
  • Selecting the right marketing tool
2. Social Media Marketing: Platforms, Tools, and Strategies
  • Organic social media marketing platforms
  • Promoting content on social media
  • Social media management tools and suites
3. Digital Advertising: The Top Tools and Platforms
  • Different methods of digital advertising
  • Display advertising platforms and tools
  • Bid management platforms and tools
  • Search engine marketing tools
  • Video advertising platforms and tools
  • Mobile advertising platforms and tools
4. Top Tools for Content Creation, Curation, and Collaboration
  • Content design tools for digital marketing
  • Content curation tools for digital marketing
  • Team collaboration tools for digital marketing
5. Analytics and SEO in Digital Marketing Campaigns
  • Website analytics tools
  • Website user experience (UX) tools
  • Free SEO tools and techniques
  • Paid SEO tools
6. Email Marketing: The Top Tools
  • Choosing an email marketing solution
  • Top email marketing tools
7. Affiliate and Influencer Marketing: Finding Marketers
  • Tips for selecting the right affiliate marketing platform
  • Top affiliate marketing networks
  • Finding influencers
Conclusion
  • Recommended essentials for digital marketing
  • Stay up-to-date in the world of digital marketing

Taught by

Anson Alexander

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