Marketing Tools: Digital Marketing (2019)
Offered By: LinkedIn Learning
Course Description
Overview
Learn about top digital marketing tools and why choosing the right tool or service is so important.
Syllabus
Introduction
- Discover the top digital marketing tools
- Important areas of digital marketing
- Selecting the right marketing tool
- Organic social media marketing platforms
- Promoting content in social media
- Social media automation tools and suites
- Different methods of digital advertising
- Display advertising tools
- Comparing bid management platforms
- Search engine marketing
- Video advertising tools
- Mobile advertising platforms
- Content design tools
- Content curation tools
- Website analytics tools
- Website user experience (UX) tools
- Free SEO tools and techniques
- Paid SEO tools
- Choosing an email marketing solution
- Top email marketing tools
- Tips for selecting the right affiliate marketing platform
- Top affiliate marketing networks
- Recommended essentials for digital marketing
- Stay up to date in the world of digital marketing
Taught by
Anson Alexander
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