Marketing Tools: Digital Marketing (2019)
Offered By: LinkedIn Learning
Course Description
Overview
Learn about top digital marketing tools and why choosing the right tool or service is so important.
Syllabus
Introduction
- Discover the top digital marketing tools
- Important areas of digital marketing
- Selecting the right marketing tool
- Organic social media marketing platforms
- Promoting content in social media
- Social media automation tools and suites
- Different methods of digital advertising
- Display advertising tools
- Comparing bid management platforms
- Search engine marketing
- Video advertising tools
- Mobile advertising platforms
- Content design tools
- Content curation tools
- Website analytics tools
- Website user experience (UX) tools
- Free SEO tools and techniques
- Paid SEO tools
- Choosing an email marketing solution
- Top email marketing tools
- Tips for selecting the right affiliate marketing platform
- Top affiliate marketing networks
- Recommended essentials for digital marketing
- Stay up to date in the world of digital marketing
Taught by
Anson Alexander
Related Courses
Understanding Media by Understanding GoogleNorthwestern University via Coursera Online Advertising
Open2Study Projecting Your Brand Through New Media
eCornell via Canvas Network Social Media for Journalists: The Basics
Independent Community Journalism: Digital and Social Media
Cardiff University via FutureLearn