Marketing Tools: Digital Marketing (2019)

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Search Engine Optimization (SEO) Courses Social Media Marketing Courses Email Marketing Courses Affiliate Marketing Courses Content Creation Courses Digital Advertising Courses

Course Description

Overview

Learn about top digital marketing tools and why choosing the right tool or service is so important.

Syllabus

Introduction

Discover the top digital marketing tools

1. Foundations of Digital Marketing

Important areas of digital marketing
Selecting the right marketing tool

2. Social Media Marketing

Organic social media marketing platforms
Promoting content in social media
Social media automation tools and suites

3. Digital Advertising

Different methods of digital advertising
Display advertising tools
Comparing bid management platforms
Search engine marketing
Video advertising tools
Mobile advertising platforms

4. Content Creation and Curation

Content design tools
Content curation tools

5. SEO and Analytics

Website analytics tools
Website user experience (UX) tools
Free SEO tools and techniques
Paid SEO tools

6. Email Marketing

Choosing an email marketing solution
Top email marketing tools

7. Affiliate Marketing

Tips for selecting the right affiliate marketing platform
Top affiliate marketing networks

Conclusion

Recommended essentials for digital marketing
Stay up to date in the world of digital marketing

Taught by

Anson Alexander

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