YoVDO

Marketing Tools: Digital Marketing (2019)

Offered By: LinkedIn Learning

Tags

Digital Marketing Courses Search Engine Optimization (SEO) Courses Social Media Marketing Courses Email Marketing Courses Affiliate Marketing Courses Content Creation Courses Digital Advertising Courses

Course Description

Overview

Learn about top digital marketing tools and why choosing the right tool or service is so important.

Syllabus

Introduction
  • Discover the top digital marketing tools
1. Foundations of Digital Marketing
  • Important areas of digital marketing
  • Selecting the right marketing tool
2. Social Media Marketing
  • Organic social media marketing platforms
  • Promoting content in social media
  • Social media automation tools and suites
3. Digital Advertising
  • Different methods of digital advertising
  • Display advertising tools
  • Comparing bid management platforms
  • Search engine marketing
  • Video advertising tools
  • Mobile advertising platforms
4. Content Creation and Curation
  • Content design tools
  • Content curation tools
5. SEO and Analytics
  • Website analytics tools
  • Website user experience (UX) tools
  • Free SEO tools and techniques
  • Paid SEO tools
6. Email Marketing
  • Choosing an email marketing solution
  • Top email marketing tools
7. Affiliate Marketing
  • Tips for selecting the right affiliate marketing platform
  • Top affiliate marketing networks
Conclusion
  • Recommended essentials for digital marketing
  • Stay up to date in the world of digital marketing

Taught by

Anson Alexander

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