YoVDO

Marketing Tools: Automation

Offered By: LinkedIn Learning

Tags

Marketing Courses Email Marketing Courses ActiveCampaign Courses Mailchimp Courses Hubspot Courses Predictive Analytics Courses Marketing Automation Courses

Course Description

Overview

Learn about popular marketing automation tools for automating your most time-consuming marketing tasks.

Syllabus

Introduction
  • Modern marketing is automated
  • Why automate marketing?
1. Building the Foundation for Marketing Automation
  • Sequences and triggers in automation
  • Planning for marketing automation
  • Choosing your marketing automation tool
  • Evaluating tools for marketing automation with G2.com
2. Marketing Automation with HubSpot
  • HubSpot for marketing automation
  • Lead capture in HubSpot
  • Segmentation in HubSpot
  • Email marketing in HubSpot
  • Workflows in HubSpot
3. Marketing Automation with ActiveCampaign
  • ActiveCampaign for marketing automation
  • Contact scoring with ActiveCampaign
  • Setting goals with ActiveCampaign
4. Marketing Automation with Mailchimp
  • Mailchimp's all-in-one marketing platform
  • Automated ad campaigns in Mailchimp
  • Managing abandonment in Mailchimp
5. Additional Marketing Automation Tools
  • Automation tools by market segment
  • Salesforce Pardot overview
  • Oracle Eloqua overview
  • Adobe Marketo Engage overview
6. Managing Success through Automation
  • Measuring success with marketing automation software
  • Surveying predictive analytics in marketing automation tools
  • Analyzing and nurturing leads in your marketing automation
  • Evaluating user tracking tools in marketing automation
  • Measuring engagement across marketing automation tools
Conclusion
  • Put your marketing automation plan into action

Taught by

Brad Batesole

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