Marketing to Millennials

Learn all about marketing to the largest buying segment in the economy—millennials.

Introduction

• Welcome

1. Understanding the Millennial Mindset

• Who are millennials?
• Debunking millennial stereotypes
• Millennial micro markets
• Millennials are the catalyst for change

2. Modern and Digital Marketing Tactics

• What do millennials value?
• Marketing tactics that impact and influence millennials
• How to attract millennials to your next event
• Top marketing trends this year

3. The Power of Content Marketing

• The power of content marketing
• Content marketing five-step framework
• Eight important content metrics to track
• How to repurpose your content like a boss
• Defining your signature traffic builder
• The 411 on native ads and user-generated content (UGC)
• Kickstart UGC with a social media contest

4. Influencer Marketing

• The influencer evolution
• Finding the right influencers for your brand
• The top five ways to compensate influencers
• Using influencers to grow your brand presence
• Four ways to measure influencer marketing ROI

5. Social Media Millennial Map

• Social media marketing fundamentals
• How to create a social media content calendar
• Social media tips to increase lead generation

Conclusion

• Next steps