Marketing to Generation Z

Learn how to market and sell products and services to Generation Z—a more realistic, competitive, and motivated generation of consumers.

Introduction

• Marketing to a new generation

1. Who Is Gen Z?

• What makes up a generation?
• Gen Z's events and conditions

2. Physical Meets Digital: Phigital

• Digital pioneers vs. digital natives
• It's not just how you say it—it's how you see it
• In store and online for Gen Z

3. Hyper Custom

• Stand out, don't fit in: Why Gen Z creates its own brand
• Experiences vs. items: How Gen Z consumes
• What to post and where: Gen Z and social media

4. Realistic

• Micro-influencers: Gen Zers needs to see themselves
• Price matters to Gen Z

5. Weconomist

• The sharing economy: Gen Z's definition
• Meaning isn't enough: Gen Z cares about cause and quality

6. Fear of Missing Out (FOMO)

• Buy one, get one (BOGO): Classic marketing that still works with Gen Z
• Eight seconds: Gen Z's attention span

7. Do It Yourself (DIY)

• Selling to Gen Z's side hustle
• Let Gen Z participate

8. Driven

• #humblebrag: Gen Z likes winners
• Minimum viable product (MVP): Gen Z wants to be first to market