Marketing to Diverse Audiences

Learn to reframe discussions around diverse marketing so you can build engaging marketing experiences.

Introduction

• You know less than you think

1. Understanding Your Audience

• Destroy your assumptions around marketing
• Who are you talking to as a marketer?
• Immerse yourself in your audience
• Psychographics vs. demographics

2. Defining the Demand

• Explore audience nuances
• Does your audience believe your brand?
• Investigate the diversity data

3. Building Reverberation

• Don't just watch marketing trends, engage with them
• Create recognition loops for your audience
• Celebrate moments, not just events

4. Crafting Community

• Master your marketing messaging
• Practice the unscalable in marketing
• Getting marketing buy-in from the executive suite
• Have some heart as a marketer