Marketing Tips

Stay up to date with the latest marketing tools and techniques—from social media to SEO.

Introduction

• Welcome back

Marketing Tips

• Best practices for organizing UTM tags for campaigns
• How to conduct A/B testing with Google Optimize
• Calculate and forecast growth rate using Excel
• Project management tips for agile marketing using Trello
• Data analysis with Google Data Studio
• SQL for marketers
• Why you need to bid on your brand keywords with Google Ads
• How to work with a new sales team
• How to calculate what to bid and spend on ads
• Build a lean canvas with RealtimeBoard
• How to increase email open rates by improving timing
• Searching competitor sites for hidden gems and content
• Use SEO research to generate ideas for your blog content
• Shortcut to quickly generate new Google Docs, Sheets, and Slides
• Advertise in Gmail with Google Ads
• Launch a legally compliant sweepstakes
• Check URL redirects after a site relaunch
• Landing page inspiration with Land-book
• Use Hunter.io to find email addresses
• How to set up Google Alerts
• Growth hacking content using Twitter custom Audiences
• Use Google Shopping Insights for market research
• What is creativity and how do you come up with new ideas?
• Source testimonials from your customers
• Prioritze objectives with the ICE model
• Introduce high-tempo testing in your workflow
• Evaluate your Net Promoter Score (NPS)
• Building better landing pages
• How to improve your local SEO
• Quicky add subtitles to any video with Kapwing
• How to prequalify traffic when running PPC ads
• Identify conversion problems with Google Analytics
• Use HARO to make connections with journalists
• Conduct SEO research by running PPC ads
• Monitor your competitors' websites for changes
• Matchbooks are good marketing
• What is your unfair advantage?
• Sensory marketing: Mental stimulation in display ads
• Geotarget single buildings in Facebook ads
• Automate your LinkedIn networking
• Google image search tips for market research
• Creating animated images with Crello
• Optimizing your LinkedIn profile
• Listing your service or delivery business on Google
• Using Google Trends for market research