Marketing Strategy: Nurturing Your Customers

Offered By: LinkedIn Learning

Tags

Facebook Marketing Courses Value Proposition Courses Customer Lifetime Value Courses Customer Journey Courses Conversion Rate Optimization Courses

Course Description

Overview

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Get guidance on how to nurture relationships with your customers at each step of the customer journey.

Syllabus

Introduction

Customer nurturing: The basics

1. How to Nurture Customers

Calculating average purchase cycles
Common Facebook data misconceptions
Optimizing customer conversion rate

2. How to Convert Customers

Developing your value proposition
Optimizing your conversion funnel

3. Focus on Customer Lifetime Value (CLTV)

Calculating your customer acquisition cost
Calculating and optimizing customer lifetime value (LTV)
Return on ad spend is the wrong metric

4. Using Tools and Tactics for Customer Nurturing

Optimizing your marketing emails
Using SMS for marketing
Managing your community
Optimizing your content marketing strategy
Gamifying your customer loyalty programs

Conclusion

What to do when nurturing is solidified

Taught by

Erik Huberman

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