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Marketing Strategy Case Studies from Leading Brands

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Storytelling Courses Content Marketing Courses Influencer Marketing Courses B2C Marketing Courses B2B Marketing Courses Brand Marketing Courses

Course Description

Overview

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Learn about creative marketing strategies through case studies of successful campaigns by top brands.

Syllabus

Introduction
  • Elevating your strategy with marketing case studies
1. 14 Impactful B2B and B2C Marketing Case Studies
  • Becoming an editorial destination for customers: Intercom
  • Taking the lead with experimental marketing: Chipotle
  • Providing value to your target audience: Mailchimp
  • Building a loyal community: Crumbl Cookies
  • Successful partnerships with influencers: Dove
  • Competing through storytelling: SAP
  • Integrating social media into core products: Peloton
  • Differentiation with humor: Metro Trains Australia
  • Elevating your paid media investments: Procter & Gamble
  • Product-led growth as a guiding principle: monday.com
  • Developing a robust omnichannel marketing strategy: Nykaa
  • Embracing purpose-driven marketing: TOMS
  • Maintaining brand relevance long-term: Shiseido
  • Commanding search by providing utility: CarMax
Conclusion
  • Applying key marketing strategies to your organization

Taught by

Brian Honigman

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