Marketing Strategy: Build Customer Loyalty

Learn how to build customer loyalty programs that utilize the unique strengths of your organization and maximize profitability and customer satisfaction.

Introduction

• Create customer loyalty for your brand

1. Explore Customer Loyalty: The Basics

• Define customer loyalty for today
• How can customer loyalty improve profit?
• Is all loyalty good?

2. How to Strategically Create Customer Loyalty

• What drives customer loyalty?
• A range of customer loyalty options
• Categorizing loyalty, there are three types

3. Invest in "Head Loyalty" with Your Customers

• Understand "head loyal" customers
• Support "head loyal" customers

4. Invest in "Heart Loyalty" with Your Customers

• Understand "heart loyal" customers
• Support "heart loyal" customers

5. Invest in "Hand Loyalty" with Your Customers

• Understand "hand loyal" customers
• Support "hand loyal" customers

6. Organize for Loyalty

• What is your company's core competence?
• Invest in building the loyalty you want

Conclusion

• Continue to strategically grow customer loyalty