Marketing on LinkedIn

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Introduction

• Why you should market your brand on LinkedIn

1. Building a Wow-Worthy Profile

• Your profile is critical for marketing success
• Choosing the right photos for your profile
• Creating an irresistible About description
• Gathering and repurposing recommendations
• Adding video to your profile

2. Creating Irresistible Personal Brand Content

• Creating a content strategy
• Creating video content
• Leveraging other types of personal brand content
• Copywriting tips for your personal posts

3. Networking like a Pro

• Who to connect with
• How to start conversations with new connections
• Audio and video messaging
• How to create and respond to LinkedIn Stories

4. Marketing Your Business on LinkedIn

• Creating your LinkedIn Page
• Interacting with hashtags as your brand
• Creating content as your brand
• Using employee advocacy to grow

Conclusion

• Dive deeper into LinkedIn marketing