Marketing on Instagram

Learn how to market your product or service on Instagram. Explore features and strategies that can help improve your online presence and boost sales.

Introduction

• Marketing your business on Instagram

1. Instagram Profile Setup and Orientation

• Convert to an Instagram business account
• Optimizing your Instagram business profile to gain more followers
• Optimizing uploads of photos and videos for marketing
• Using Instagram on a PC

2. Get Started with Marketing on Instagram

• Explore models of business success on Instagram
• Built-in tools for marketing on Instagram
• Interact with the community on Instagram to build trust

3. Develop a Marketing Strategy for Instagram

• Content ideas and strategies for Instagram
• Create a unique style on Instagram
• Utilize hashtags with a posting schedule

4. Implement Your Instagram Marketing Campaign

• Marketing with Instagram Stories
• Marketing with Instagram Reels
• Marketing with live video on Instagram
• Using Instagram Shopping posts
• Advertising and boosting posts
• Marketing with influencers—branded content

5. Optimize Your Marketing Strategy on Instagram

• Review Instagram Insights to optimize your marketing strategy
• Saving Instagram Stories as Highlights
• Embedding Instagram uploads into websites
• Getting verified on Instagram

Conclusion

• Additional resources for marketing on Instagram