YoVDO

Marketing on Facebook

Offered By: LinkedIn Learning

Tags

Facebook Marketing Courses Social Media Marketing Courses Content Creation Courses Audience Engagement Courses Facebook Courses Brand Development Courses Facebook Live Courses

Course Description

Overview

Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Syllabus

Introduction
  • Get to know the power of Facebook
1. Get Started
  • Why your business should be on Facebook
  • How Facebook Pages work
2. Build Your Page
  • How to create a Facebook page
  • Add a logo and cover photo
  • Add a call to action button
  • Choose a username for your Facebook page
  • Modify Page settings
3. Build Your Audience on Facebook
  • Posting best practices
  • Invite friends to like your page
  • Add a call-to-action button to your page
4. How to Create Facebook Posts
  • Post an update on your page
  • How to pin posts on your page
  • How to schedule Facebook posts
5. Advanced Facebook Page Features
  • How to create a Facebook event
  • Page recommendations and reviews
  • Facebook Live
  • Facebook stories
  • Add page admins
  • Facebook Inbox
  • Set up an offer
6. Understand Facebook Insights and Reports
  • Understand Facebook Insights
  • View your Facebook Insights reports
Conclusion
  • Continue growing your business on Facebook

Taught by

Megan Adams

Related Courses

Understanding Media by Understanding Google
Northwestern University via Coursera
Online Advertising
Open2Study
Projecting Your Brand Through New Media
eCornell via Canvas Network
Social Media for Journalists: The Basics
Independent
Community Journalism: Digital and Social Media
Cardiff University via FutureLearn