Marketing Foundations: Consumer Behavior

Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Introduction

• Crawl inside the mind of the customer

1. Defining Consumer Behavior

• What is consumer behavior?
• Why consumer behavior is important

2. Psychological Factors

• Creating and satisfying motivated customers
• Helping customers overcome their concerns
• Appealing to consumers sense of self
• Helping consumers be effective shoppers
• Helping customers manage their social status

3. Understanding Purchasing Behavior

• How consumers buy
• How organizations buy
• What happens after the purchase

Conclusion

• Applying consumer behavior to marketing tactics
• Treating customers right