Marketing for Social Change

Learn how to align your organization's marketing with causes that create real impact for your business.

Introduction

• Building brands with cause marketing

1. Understanding Cause Marketing

• What is cause marketing?
• Why cause marketing is important
• The cause marketing process

2. Creating the Program

• Selecting a cause
• Selecting the type of cause program
• Selecting a partner

3. Implementing and Testing

• Communicating the cause internally
• Communicating the cause externally
• Promoting the cause through social media
• Testing your cause marketing program
• Measuring your cause marketing results

Conclusion

• Adding cause marketing to your plans