Marketing during a Crisis

Offered By: LinkedIn Learning

Tags

Marketing Courses Crisis Management Courses Trust Building Courses Consumer Behavior Courses Cost Management Courses

Course Description

Overview

Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.

Syllabus

Introduction

Responding to marketing challenges

1. The New Reality

The bandwagon effect
The need for information
Sharing important information

2. The New Consumer

Shifting mindsets and goals
Marketing to the new consumer
Trends to attach to

3. Laying the Foundation

Needs-gap optimization
Continue or pause
Are you being opportunistic?
Cutting costs

4. Strategies to Evaluate

Trust is central
Slow down
Fast prioritization
Developing a strategy team

5. Moving Forward

Marketing in the face of uncertainty

Taught by

Brad Batesole and Madecraft

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