Marketing during a Crisis

Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.

Introduction

• Responding to marketing challenges

1. The New Reality

• The bandwagon effect
• The need for information
• Sharing important information

2. The New Consumer

• Shifting mindsets and goals
• Marketing to the new consumer
• Trends to attach to

3. Laying the Foundation

• Needs-gap optimization
• Continue or pause
• Are you being opportunistic?
• Cutting costs

4. Strategies to Evaluate

• Trust is central
• Slow down
• Fast prioritization
• Developing a strategy team

5. Moving Forward

• Marketing in the face of uncertainty