Marketing Analytics: Setting and Measuring KPIs

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

Introduction

• About KPIs and Google Analytics
• What you should know

1. Setting Up KPIs with Google

• Creating dashboards and KPI alignment
• Setting up goals to track specific KPIs
• Event tracking for deeper measurement
• The importance of URL parameters
• Importing cost data to Google Analytics

2. Understanding What KPIs Are Important

• Mapping your marketing funnel economics
• Tracking revenue and conversion value
• Using indicator metrics for sparse data

3. Common KPIs by Business Type

• Publishing blog and video content KPIs
• Standard KPIs for ecommerce businesses
• KPIs for subscription-based products
• Lead generation and sales KPIs
• KPI measurement for mobile apps

Conclusion

• Continue learning about KPIs