Marketing Analytics: Presenting Digital Marketing Data
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.
Syllabus
Introduction
- The power of presenting digital marketing data
- Generate interest and action with analytics presentations
- Whom are you connecting with in your presentation?
- Audience and presenter assumptions
- Level of audience involvement and collaboration
- The strategy of narrative format: Discovery and explanation
- The strategy of narrative format: Request and call to action
- Presentation flow in marketing reports
- Enhancing the data story
- Metrics and measurements to include in slides
- Visualizing with charts in presentations
- Callouts and highlights
- Takeaways, comparisons, and action items
- Consistency and credibility in marketing presentations
- Data visualization in marketing presentations
- Text content and messaging in marketing presentations
- Simplifying content in marketing presentations
- Unique data presentation tools
Taught by
Samantha Barnes
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