YoVDO

Market Research Foundations

Offered By: LinkedIn Learning

Tags

Market Research Courses Usability Testing Courses Personas Courses Data Analytics Courses Research Design Courses Persuasive Communication Courses Qualitative Research Methods Courses Journey Mapping Courses

Course Description

Overview

Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.

Syllabus

Introduction
  • The power of market research
  • Primary and secondary research
1. Qualitative Research
  • Focus groups
  • User interviews
  • Image-based interviews
  • Ethnography
  • Diary studies
  • Usability testing
2. Quantitative Research
  • Surveys
  • Data analytics
  • Eye tracking and biometrics
3. Research Design: Creating Your Marketing Research Plan
  • Articulating your research goals
  • Qualitative vs. quantitative: When to use each research method
  • Selling your company on research
  • Recruiting: How to find the right participants
4. Communicating Your Research: Your Deliverables
  • Presenting your research: A crash course in persuasive techniques
  • Personas
  • Journey mapping
Conclusion
  • Next steps

Taught by

Sarah Weise

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