Market Research: B2B

Offered By: LinkedIn Learning

Tags

Market Research Courses Research Methodology Courses Surveys Courses Journey Mapping Courses B2B Marketing Courses Buyer Personas Courses

Course Description

Overview

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Learn how to conduct B2B market research to inform your marketing strategy, product development, and business plan.

Syllabus

Introduction

How to conduct B2B market research

1. Best Practices for B2B Market Research

Mindset of a B2B marketer
B2B buyer personas for market research
Journey mapping in B2B market research

2. Critical Planning for Successful B2B Market Research

Planning your market research project
Defining your research goals
Internal stakeholder interviews
Selecting the best methodologies for B2B market research
Agenda for team kickoff meeting
Asking the right research questions in B2B market research

3. Applying Effective B2B Research Methodologies

Landscape analysis for B2B market sizing
In-depth interviews (IDIs) for B2B market research
Surveys: Traditional and video options
Recruiting a B2B audience and budgeting for market research

Conclusion

Implementing your B2B market research plan

Taught by

Sarah Weise

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