Managing for Better Ideas
Offered By: LinkedIn Learning
Course Description
Overview
Learn about how to enable and inspire groups to collaborate effectively and produce better creative ideas.
Syllabus
Introduction
- Why collaborative creativity is the future
- Defining the problem you’re trying to solve
- How to get other decision-makers onboard
- Curating the best team to solve a problem
- Useful versus irrelevant research and why it matters
- The importance of insight in idea generation
- Writing a powerful creative brief
- Getting the best ideas from diverse groups
- Getting ideas from individuals
- How to inspire your team
- How to judge ideas more effectively
- Turning good ideas into great ideas
- Simple ways to test your ideas
- Next steps
Taught by
Dave Birss
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