Managing Email Marketing Lists and Campaigns

Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.

Introduction

• Welcome
• What you should know

1. Get Started

• Add email to your marketing strategy
• Choose an email marketing platform
• Email marketing terms and rules

2. How to Build Your Email List

• Tips for importing contacts to your list
• Website sign-up forms
• Create thank-you pages
• How to create welcome emails
• List building strategies

3. Manage Your Email List

• List segmentation and groups
• List management and maintenance

4. Create an Email Campaign

• Create your email campaign
• Campaign timing and frequency
• Branding: Format, template, and design

5. Write Compelling Emails

• Subject lines: Dos and don'ts
• Calls to action
• How to create compelling content
• How to create valuable offers and deals

6. Optimize Your Email Campaigns

• Minimize bounce rates
• Integrate social media and mobile
• Conduct A/B testing

7. Get the Most Out of Your Campaigns

• What you need to know about spam filters
• Open rates and click-through data
• Start automating your email campaigns

Conclusion

• Next steps