Managing Email Marketing Lists and Campaigns
Offered By: LinkedIn Learning
Course Description
Overview
Find, engage, and convert new customers directly from their inbox. Learn how to grow your email marketing lists and run focused, targeted campaigns.
Syllabus
Introduction
- Welcome
- What you should know
- Add email to your marketing strategy
- Choose an email marketing platform
- Email marketing terms and rules
- Tips for importing contacts to your list
- Website sign-up forms
- Create thank-you pages
- How to create welcome emails
- List building strategies
- List segmentation and groups
- List management and maintenance
- Create your email campaign
- Campaign timing and frequency
- Branding: Format, template, and design
- Subject lines: Dos and don'ts
- Calls to action
- How to create compelling content
- How to create valuable offers and deals
- Minimize bounce rates
- Integrate social media and mobile
- Conduct A/B testing
- What you need to know about spam filters
- Open rates and click-through data
- Start automating your email campaigns
- Next steps
Taught by
Megan Adams
Related Courses
Publicidad Digital con Google AdWordsUniversidad Austral via Coursera Facebook Ads: Cómo utilizar el poder de la publicidad en Facebook
Galileo University via edX Search and Display Advertising
University of Colorado Boulder via Coursera Measure and Optimize Social Media Marketing Campaigns
Facebook via Coursera Facebook Marketing: How To Build A Targeted Email List
Udemy