Making Video 3: Sell Yourself

Make an effective self-promotional video—with little more than a smartphone. This project-based course is for non-video people who want an introduction to production and editing.

Introduction

• Welcome
• Using the exercise files

1. Video Fundamentals

• The video-making process
• Important video terms and concepts
• Important audio terms and concepts
• An introduction to mobile filmmaking equipment
• An introduction to the Filmic Pro app

2. Pre-Production

• Understanding the idea, goals, and audience
• Talking about self-promotion: Substance and style
• Structuring the video
• Scripting the video
• Elevating the script and planning delivery
• Location scouting
• Scheduling the shoot and nailing down logistics

3. Production

• Setting up the equipment
• Behind the scenes 1: Shooting standups
• Behind the scenes 2: Shooting B-roll
• Behind the scenes 3: Additional production

4. Post-Production

• An intro to editing in HitFilm Express: Part 1
• An intro to editing in HitFilm Express: Part 2
• An intro to editing in HitFilm Express: Part 3
• Organizing and screening the assets
• Creating the foundation of the video
• Adding the visuals
• Adding graphics, music, text, and more
• Finishing the video

Conclusion

• The finished project
• Next steps