Making Video 1: Sell Something

Make a short video to sell a product—with little more than a smartphone. This project-based course is for non-video people who need a quick introduction to video production.

Introduction

• Welcome
• Using the exercise files

1. Video Fundamentals

• The video-making process
• Important video terms and concepts
• Important audio terms and concepts
• An introduction to mobile filmmaking equipment
• An introduction to the Filmic Pro app

2. Pre-Production

• Understanding the idea, goals, and audience
• Talking about selling
• Structuring the video
• Writing the script and making the shot list
• Scheduling the shoot and nailing down logistics

3. Production

• Behind the scenes 1: Equipment
• Behind the scenes 2: Location
• Behind the scenes 3: Shooting the recorded script delivery
• Behind the scenes 4: Shooting B-roll and gathering assets

4. Post-Production

• An intro to editing in HitFilm Express: Part 1
• An intro to editing in HitFilm Express: Part 2
• An intro to editing in HitFilm Express: Part 3
• Organizing the assets
• Laying the foundation
• Adding the visuals
• Adding music, text, and more

Conclusion

• Lalita's finished video
• Next steps