Making Business Videos for Customers

Learn how to create business videos that customers actually want to view.

Introduction

• Welcome

1. Video Ideas

• What kind of videos work on YouTube?
• What videos are your customers searching for?
• What are the different types of videos you can make?
• What’s the best format and formula to follow for your videos?

2. Preparing to Make a Video

• How to brainstorm an original video concept that represents your business
• How to decide whether to be on camera or have someone else do it
• How to outline and write your episode, tying it to relatable stories
• How should you act on camera or direct a subject to perform?

3. Planning and Scheduling

• How much time does it take to make a single video, or many videos?
• How many videos should you make?
• How often should you shoot your videos?
• Where should you put your videos and when?

4. Bonus

• What’s one video content strategy designed for growth?