Make More Money: How to Raise Your Prices

Your skills are worth more than you think. This course shows you how to raise your prices in ways that will leave both you and your clients happy.

Introduction

• Seriously, it's time

1. How to Raise Rates for Your Existing Clients

• Do the math
• See what everyone else is charging
• Alienate some of those clients
• But you're so conflicted
• What about when they pushback?

2. What Gets in the Way of Raising Your Rates

• Imposter syndrome and self-worth
• Stop guessing what they'll pay
• Establish value-based pricing
• Create high-end offers
• When you're in a price-sensitive field

3. Understanding the Psychology of Pricing

• Why $49 and $99 are the same
• Tell a story with your prices
• Adding in charitable elements

4. How to Make Irresistible High-End Offers

• Enhance the value of your packages
• Creating high-value packages
• Creating high-value via a partnership
• How to treat champagne clients

5. The Inner Game of Raising Your Rates

• Get paid in the currency you want
• Overcoming your money story
• Overcoming society's money story
• How to raise your bottom line
• Change your attitude about marketing

6. How to Attract (and Sell to) High-End Clients

• Identifying your ideal client
• What is your client's immediate problem?
• Where does your ideal client hang out?
• How to initiate the conversation
• How to have an assessment conversation

Conclusion

• It's not about the money