Mailchimp Essential Training

Learn the ins and outs of Mailchimp, which has expanded beyond email marketing into a robust marketing solution.

Introduction

• Get the most out of Mailchimp

1. Get Started Quickly in Mailchimp

• Set up a Mailchimp account
• Invite a new user to a Mailchimp account
• Create a new audience in Mailchimp
• Import contacts
• Create a campaign in Mailchimp

2. Manage Audiences in Mailchimp

• New subscriber sign-up form
• Create audience groups
• Customize preferences center
• Survey a Mailchimp audience
• Manage inactive audience subscribers
• Manage the Mailchimp inbox

3. Manage Campaigns in Mailchimp

• Create Mailchimp campaign templates
• Create automated campaigns in Mailchimp
• Replicate a Mailchimp campaign
• View campaign reports in Mailchimp

4. Design Campaigns in Mailchimp

• Add content to new Mailchimp campaigns
• Style a Mailchimp campaign
• Personalize a Mailchimp campaign
• Customize Mailchimp campaign footers
• Auto-post your campaigns on social media

5. Sending and Sharing Campaigns in Mailchimp

• Collaborate and test email campaigns
• Send and schedule Mailchimp campaigns
• Create social cards for email campaigns
• Resend an unopened Mailchimp campaign

6. Nurturing Customers in Mailchimp

• Manage appointments in Mailchimp
• Syncing appointments with Google Calendar
• Create social posts in Mailchimp
• Create a postcard campaign
• Build personalized customer journeys

7. Selling Products in Mailchimp

• Create an ad campaign
• Use transactional emails
• Create a website in Mailchimp
• Build a landing page in Mailchimp
• Build an online store in Mailchimp