Mailchimp Essential Training

Learn the ins and outs of Mailchimp and use email to educate, entertain, and engage in your marketing campaigns.

Introduction

• Get the most out of Mailchimp

1. Getting Started with Mailchimp

• Set up a Mailchimp account
• Create a new audience in Mailchimp
• Add a subscriber to a Mailchimp audience
• Import contacts into a Mailchimp audience
• Create a simple email campaign in Mailchimp
• Auto-posting Mailchimp campaigns to social media

2. Creating Campaigns in Mailchimp

• Introduce campaign types in Mailchimp
• SMS marketing with Mailchimp
• Creating AI-powered automations in Mailchimp
• Using Mailchimp's Creative Assistant

3. Creating Websites and Landing Pages in Mailchimp

• Creating websites in Mailchimp
• Creating landing pages in Mailchimp

4. Managing Audiences in Mailchimp

• Creating a signup form in Mailchimp
• Creating audience segments
• Tagging your Mailchimp contacts
• Customizing subscriber preferences in Mailchimp
• Managing inactive subscribers in Mailchimp

5. Designing Campaigns in Mailchimp

• Styling your Mailchimp campaigns
• Customizing email campaign footers
• Personalizing your Mailchimp campaigns
• Using dynamic content in your Mailchimp email campaigns
• Adding video to your Mailchimp email campaigns
• Sending files with your email campaigns

6. Nurturing Customers in Mailchimp

• Resending unopened Mailchimp campaigns
• Surveying and polling your Mailchimp audience
• Sending A/B testing (multivariate) campaigns in Mailchimp
• Managing your Mailchimp inbox

7. Reviewing and Learning from Mailchimp Analytics

• Reviewing Mailchimp email data
• Reviewing audience analytics in Mailchimp
• Reviewing the Marketing dashboard in Mailchimp
• Setting up custom reports in Mailchimp

8. Collaborating with Teams in Mailchimp

• Invite a new user to your Mailchimp account
• Collaborating on email campaigns with your team
• Creating email templates in Mailchimp