Machine Learning for Marketing: Essential Training

Learn how to use machine learning to automate and improve your marketing campaigns, including customer engagement and account-based marketing.

Introduction

• What can machine learning do for your marketing campaign?
• The time for machine learning (ML) is now

1. Using ML to Improve Market Awareness

• Use case: Market identification and targeting
• Demo: Market identification and targeting
• Use case: Media planning and implementation
• Demo: Media planning and implementation

2. Using ML to Improve Consideration Engagement

• Use case: Predict demand
• Demo: Predict demand
• Use case: Predict churn
• Demo: Predict churn

3. Using ML to Improve Active Customer Engagement

• Use case: Improve customer satisfaction
• Demo: Improve customer satisfaction
• Use case: Automate personalization
• Demo: Automate personalization

4. Using ML to Improve Advocacy

• Use case: Identify influencers
• Demo: Identify influencers
• Use case: Strengthen customer response and advocacy
• Demo: Strengthen customer response and advocacy

5. Using ML to Improve Advocacy

• Use case: Improve account-based marketing (ABM)
• Demo: Improve account-based marketing (ABM)

Conclusion

• Next steps