Logo Trend Report 2016-2017

Learn the secrets of detecting logo design trends with this exploration of over 200 logos, helping you create fresh, original, and relevant logo designs.

Introduction

• Welcome
• Why are trends important?
• A shifting brand environment

1. Why Trends

• A stride toward simplicity
• Discovering new symbology

2. Line

• Stimming: A repetitive loop
• Bars: Building with repetition
• Line dash: Hierarchy of line

3. Shape

• Circles: The universal shape
• Corners: Defining boundaries
• Pocket shields: Tomorrow's crest

4. Type

• Off shift: Exposing the hidden message
• Letter block: Fitting the square
• Dog ears: A customized container

5. Dimension

• Slices: Layering in hidden dimension
• Benders: Unexpected agile shapes
• Curls: A mystery form is born

6. Surface

• Ombré: A gradient with breaks
• Half and half: Light and not so light
• Linked: Building visual bonds

Conclusion

• Forecasting future logo trends