YoVDO

Logo Development: Identity Development

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Branding Courses Logo Design Courses Idea Generation Courses Sketching Courses

Course Description

Overview

Learn smart strategies for design inspiration, how to incorporate symbolism, and powerful client presentation techniques in part two of the Logo Development series.

Syllabus

Introduction
  • Logo design, the awesome power
1. Gathering Resources that Inspire
  • Words
  • Images
  • Styles
  • Fonts
  • Competition
2. Idea Generation Revealed
  • Where ideas come from: Word clouds
  • Solo brainstorming: Forced random connections
3. Drawing the Great Logo
  • Sketching
  • Creating a mark
  • Progression and reduction
4. Creating Logos with Depth
  • Three layers of meaning
  • Juxtaposition, substitution, and absence
  • Weaving a great story
5. Presentation to the Client
  • Preparing your audience
  • Showing the options
  • Final selection
Conclusion
  • Next steps

Taught by

Bill Gardner

Related Courses

Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera User Experience for the Web
Open2Study Use Mapping to Position Your Brand
eCornell via Canvas Network The Secret Power of Brands
University of East Anglia via FutureLearn Introduction au marketing
HEC Montréal via Independent