Logo Design: Visual Effects

Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.

Introduction

• Welcome
• What is LogoLounge?
• Visual meaning multipliers

1. Transparency: Flat

• Transparency as a way of business
• Layered: Exposing complexity
• Clusters: Synergy in numbers
• Shifted: Offsetting a single idea
• The freedom of clarity

2. Transparency: Dimensional

• More than a flat concept
• 3D: An illusion of form
• Shapes: A transparent wrap
• Crystals: Discovering treasure

3. Three-Dimensional Shapes

• Lifting a concept off the screen
• Highlights: A tempting mirage
• Shading: A thing of substance
• Trompe l'oeil: Fooling the eye

4. Treatment

• Letting surface tell a story
• Pattern: Applying personality
• Handmade: A touch of humanity
• Texture: Tactile messenger
• Picture frames: Diverse personality
• Challenge: Treatment
• Solution: Treatment

5. Shadows

• Absence of light tells a story
• Active: Dark stories in motion
• Informative: Mysteries in the message
• Reality: A true sense of place
• Challenge: Shadow
• Solution: Shadow

6. Illusion

• Optical illusion: Is it or isn't it?
• Discovery: Making brand advocates
• Spatial puzzles: An homage to M. C. Escher
• Multiviews: Made you look twice
• Hidden: In plain sight
• Motion: A dizzying possibility

Conclusion

• Next steps