YoVDO

Logo Design: Techniques

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Branding Courses Adobe Illustrator Courses Typography Courses Logo Design Courses Color Theory Courses

Course Description

Overview

Learn how to design a logo. Learn the principles of logo design by deconstructing popular logos and then constructing your own in Adobe Illustrator.

Syllabus

Introduction
  • Logo design for the modern age
  • Who should take this course?
  • What makes a good logo
1. Exploring Type Variables
  • Choosing the right typeface
  • Exploring type variables
  • Change one thing
  • Initial Letters
  • Looking beyond 26 letters
  • Replacing letters with words
2. Simple Type Treatments
  • Outlined and inlined type
  • Creating a circular logo with type on a path
  • Warped type
  • Creating a hand-drawn logo
  • Creating a monogram
  • Creating a stacked type logo
3. Designing with Simple Shapes: Part 1
  • Creating a logo with simple shapes
  • Lines
  • Arrows
  • More arrows
  • Squares and rectangles
  • More squares
  • Circles
  • Ovals
4. Designing with Simple Shapes: Part 2
  • Hearts
  • Concentric rings
  • Triangles and diamonds
  • Stars
  • Polygons
  • Shields
  • Abstract shapes
5. Advanced Techniques
  • Offsetting multiple paths: Inspired by Mexico '68
  • Working with stripes: Inspired by Woolmark
  • Create a multi-line art brush
  • Creating an Olympic spiral inspired by Munich '72
  • Creating a camera shutter swirl
  • Creating a modular logo from simple shapes
  • Radiating
  • Perspective type
  • Create a halftone dot treatment
6. Logo Effects
  • Gradient effects
  • Creating a gloss
  • Creating a bevel effect
  • Working with transparency
  • Designing with negative space
  • Adding texture to a logo
  • Type on a cube
7. Choosing Logo Colors
  • Color associations
  • Combining colors
  • Spot, process, and web colors
  • Recoloring artwork: Experiment with different color schemes
  • Converting process to spot color
  • Converting process to tints
  • Converting transparency to tints
8. Finalizing the Logo
  • Preparing usage guidelines
  • Preparing print files
  • Preparing screen files
Conclusion
  • Next steps

Taught by

Nigel French

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