Logo Design: Symbolism in Nature

Tackles the hidden symbolism behind how we depict our planet and teaches you how to use these symbols to give your logo designs more impact.

Introduction

• Welcome
• What is LogoLounge?
• The mark of sustainable branding

1. Nature and Symbolism

• Parsing the big blue marble

2. Earth

• Globes: The Earth gets a day and a logo
• Globes: International business or caretaker
• Geography: Finding our way
• Land: Defining the terrain

3. Water

• Water: The two-thirds solution
• Waves: Wet in motion
• Rivers: Ripples and placid waters
• Weather: Drops and flakes

4. Sky

• Timing: Night and day
• Stars: Sky navigation
• Sun: The most meanings under the ...
• Moon: The tired night sky
• Clouds: Their stock is rising

5. Trees

• Tree and man
• Tree styles
• Trees tell us where
• Parts and pieces

6. Leaves

• Jolly green giant
• The leaf: Ubiquitous representative
• The leaf: Weaving a deeper message
• The leaf: The general essence of nature
• Challenge: Exploring the symbology of plants
• Solution: Exploring the symbology of plants

7. Flowers

• Flowers: Show-offs
• Flowers: Deeper meanings
• Flowers: A bouquet of thoughts
• Flowers: Blowing in the wind

Conclusion

• Next steps