Logo Design: Shapes and Symbols

Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.

Introduction

• Welcome
• What is LogoLounge?
• The common language of symbols

1. Geometry

• Why logo design gravitates toward shapes
• Circles: The universal answer
• Squares: Structure and progress
• Triangles: Stability at a cost

2. Symbols

• It's called a cliché because it works
• Stars: A symbol of excellence
• Shields: Representing strength
• Hearts: Origins with the tree of life
• Flames: A mix of old and new
• Crosses: Packed with symbology
• Speech bubbles: Not just for comics

3. Lines

• Lines: Ribbons creating logos
• Symbolism: Taking lines further
• Challenge: Creating logos with lines
• Solution: Creating logos with lines

4. Parts

• Repetition to create form
• Field in motion

5. Similes

• Advantages of anthropomorphism
• Animals: An amazing shortcut
• Mythology: The power of the story
• Mascots: Bringing a logo to life
• Challenge: Putting personification to work: Part one
• Solution: Putting personification to work: Part one
• Challenge: Putting personification to work: Part two
• Solution: Putting personification to work: Part two

Conclusion

• Next steps