Logo Design: Handmade Aesthetic

Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.

Introduction

• Welcome
• What is LogoLounge?
• Imitating the human flaw

1. Human Touch

• David vs. Goliath: Small has its advantages
• Appropriate: The clothes must fit
• Randomness: Avoiding perfection

2. Hand Illustration

• Brush: Artistic brevity
• Near perfection: A little naive
• Free-form: The right amount of a child
• Degeneration: Embracing imperfection
• Backward challenge: Loosen up on your preconceived notions of perfection
• Backward solution: Loosen up on your preconceived notions of perfection

3. Line Personality

• Sketch: Refined solutions
• Chaos: Harnessing wild energy
• Single line: The beauty of bare essentials
• Doodles: The upside of a wandering mind

4. Surface Technique

• Blemished: Tainted imitation
• Looseness
• Degeneration
• Process imitation: Ink it up
• Woodcut challenge: Creating a woodcut-style drawing
• Woodcut solution: Creating a woodcut-style drawing

5. Application of Color

• Analog surfaces
• Painting: Wash and brush
• Texture: The temptation of touch

6. Hand Type

• Hand drawn: Purity of something real
• Calligraphy: A written assurance
• Writing: A bit less formal
• Art and type: Married together in a single logo
• Imitation: A copy of a copy of a copy

Conclusion

• Next steps