Logo Design: Creating Brand Extensions

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Logo Design Courses Visual Design Courses Brand Identity Courses Brand Guidelines Courses

Course Description

Overview

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Learn strategies and best practices to consider when creating brand extensions for existing logos.

Syllabus

Introduction

Creating a brand system

1. Establishing Primary Brand Assets

Establishing primary brand assets

2. Creating Brand Extensions

Alternate formats
Creating reverse brand assets
Badge designs
Brand patterns
Brand iconography
Brand character
Brand merchandise
Vehicle graphics
Social media graphics

3. Final Art Files

Setting up final deliverables
Setting up a brand style guide

Conclusion

Next steps

Taught by

Von Glitschka

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