YoVDO

Logo Design: Creating Brand Extensions

Offered By: LinkedIn Learning

Tags

Graphic Design Courses Logo Design Courses Visual Design Courses Brand Identity Courses Brand Guidelines Courses

Course Description

Overview

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Learn strategies and best practices to consider when creating brand extensions for existing logos.

Syllabus

Introduction
  • Creating a brand system
1. Establishing Primary Brand Assets
  • Establishing primary brand assets
2. Creating Brand Extensions
  • Alternate formats
  • Creating reverse brand assets
  • Badge designs
  • Brand patterns
  • Brand iconography
  • Brand character
  • Brand merchandise
  • Vehicle graphics
  • Social media graphics
3. Final Art Files
  • Setting up final deliverables
  • Setting up a brand style guide
Conclusion
  • Next steps

Taught by

Von Glitschka

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