Logo Design: Creating Brand Extensions

Learn strategies and best practices to consider when creating brand extensions for existing logos.

Introduction

• Creating a brand system

1. Establishing Primary Brand Assets

• Establishing primary brand assets

2. Creating Brand Extensions

• Alternate formats
• Creating reverse brand assets
• Badge designs
• Brand patterns
• Brand iconography
• Brand character
• Brand merchandise
• Vehicle graphics
• Social media graphics

3. Final Art Files

• Setting up final deliverables
• Setting up a brand style guide

Conclusion

• Next steps