Live Video Streaming: Essential Skills

Learn the basics of live video streaming (aka webcasting) for marketing, advertising, and communication.

Welcome

• What you will learn in this course

1. What Is Webcasting and How Does it Work?

• Defining the concept and the variable levels of complexity
• Webcasts, webinars and video conference calls: What’s the difference?
• The process behind live video streaming
• What is encoding and why does it matter?
• Speed kills: The importance of connectivity

2. Determining if Live Webcasting Is a Smart Investment

• Why should I go live?
• Just because you build it doesn’t mean they will come
• Identifying your targets and the channels
• Developing the messages to drive engagement
• Aligning the desired outcomes with scope, budget and ROI

3. From Consumer to Enterprise and Everything in Between

• Taking the DIY, consumer path
• Utilizing a hybrid of pro tools and consumer platforms
• Producing a broadcast quality, enterprise-level show
• Integrating presentations, live surveys, chat, closed captioning, and more
• Knowing when to go DIY or bring in a pro partner

4. Lights! Camera! Connectivity!

• Where video production and IT meet
• Identifying viable connections
• Incorporating a site survey, connectivity testing and direct IT contact
• The importance of hardware whitelisting
• You’re only as good as your pipeline

5. Production Equipment, Hardware, and Software Requirements

• Consumer camera and sound viability
• Raising production value with lighting, pro cameras, and audio
• Utilizing a switcher-encoder with expanded pro capabilities
• Switching via hardware or cloud platforms
• Identifying the right tools and partners to deliver

6. The Webcasting Team

• DIY and pro live stream roles and responsibilities
• CDN back-end support levels of service
• Defined roles and responsibilities + expertise = success

7. After the Show: Integrating On-Demand Content Delivery

• What is on-demand and why is it important?
• Consumer CDN on-demand capabilities and limitations
• Subscription and enterprise on-demand capabilities
• On-demand content promotion

8. Measuring Impact and Determining ROI

• Defining your metrics requirements before you go live
• Leveraging consumer platforms with integrated analytics
• Integrating third-party tracking and analytics

Conclusion

• Recap and conclusion