LinkedIn Profiles for Social Business Success

Learn about crafting a winning profile from a LinkedIn expert. Learn how to align your personal and professional branding, present your results instead of your resume, and more.

Introduction

• Welcome
• What you should know
• Exercise files

1. Get Started with the Essentials

• Why you need a professional profile now
• Enter your name and alternatives on LinkedIn
• Choose a professional profile picture
• Upgrade your professional LinkedIn headline
• Add your location and industry on LinkedIn

2. Your Contact Information

• Share how you want to be contacted on LinkedIn
• Add external websites and accounts to your profile

3. Your Summary

• Align your personal, professional, and corporate branding
• Use videos to stand out on LinkedIn

4. Your Experience

• Present your results, not your résumé
• Enhance your prior experience
• Use rich media to share your experience

5. Create Your Own Brand

• Make the most of your professional honors
• Add projects to showcase your work
• Publish content on LinkedIn
• Add value on LinkedIn with free tips and advice

6. Skills and Recommendations

• Select the skills you want to be endorsed for
• How to come highly recommended on LinkedIn

7. Your Education

• Make your education relevant in a changing economy
• Add certifications and courses to your profile

8. Make the Most of Your Personality

• Add personal touches to your LinkedIn profile
• Include volunteer work to boost engagement

9. Extra Strategies to Stand Out

• Maximize keywords on your profile
• Engage with others using LinkedIn Groups
• Follow the leaders most influential to your career
• Control your visibility using privacy settings
• Tips for using the mobile app and more

Next Steps

• Create an action plan to update your profile
• Communicate changes with your LinkedIn network