Lessons in Enlightened Leadership

Join Carolyn Everson, the vice president of global marketing solutions at Facebook, as she shares tips for leading with greater authenticity, vulnerability, and generosity.

Introduction

• Lessons in enlightened leadership with Carolyn Everson

1. Enlightened Leadership: A Win-Win

• Qualities of an enlightened leader
• Authenticity
• Vulnerability
• Ways to lead and to be vulnerable
• Generosity of time

2. Replacing Fear with Confidence

• A lesson in overcoming fear
• Empowerment and training your inner voice
• Hire people better than you to scale

3. It All Starts with Vision

• The power of and tips for vision writing
• Reputation is like a snowball
• Introspection
• Is your career on a jungle gym or a ladder path?
• Balancing loyalty and opportunity

4. Facebook Culture: Own Your Company

• Jumping on the Facebook rocketship
• Ownership of the Facebook culture
• The why of company versus the what
• Balancing speed and sensibility

5. Lead with Transparency

• Be open
• The fuel secret sauce at Facebook

6. The Critical Value of Customer Feedback

• The value of customer feedback
• The critical pivot to becoming a mobile-first company
• Visual communications, video, and messaging

7. Building a Winning Team

• Ingredients of building a winning and global team
• Valuable components of off-site meetings
• The importance of diversity

8. An Authentic Approach to Sales

• Be an advisor, not a salesperson
• Essential qualities of a good trusted advisor
• Setting intentions

9. Seeking Advice, Mentorship, and Sponsorship as a Woman

• Building your personal board of directors
• Finding your mentors, sponsors, and personal board
• A great time to be a woman in tech

10. The Roots of Enlightened Leadership

• Generosity as a business practice
• Our attitude is gratitude