Learning YouTube Analytics

Learn about YouTube Analytics, the interactive reporting system that can provide valuable data for channel and video creators.

Introduction

• Discover the power of YouTube analytics
• What you should know

1. Overview Anayltics

• Overview dashboard
• The "See More" window
• Views
• Watch time
• Subscriber analytics
• Revenue and ad rates
• Realtime

2. Reach Analytics

• Reach dashboard
• Impressions
• Click-through rate
• Unique viewers
• Traffic sources

3. Engagement Analytics

• Engagement dashboard
• Average view duration
• Audience retention
• Likes vs. dislikes

4. Audience Analytics

• Audience dashboard
• Subscriber bell notifications
• Audience demographics: Gender
• Audience demographics: Age
• Audience demographics: Top countries
• Top subtitle or CC languages

5. Revenue Analytics

• Revenue dashboard
• Estimated revenue
• Estimated monetized playbacks
• Playback-based CPM
• Revenue sources
• Ad types
• Top-earning videos

Conclusion

• Keep on YouTubing