Learning YouTube Analytics

Offered By: LinkedIn Learning

Tags

YouTube Analytics Courses Digital Marketing Courses Content Creation Courses Audience Engagement Courses

Course Description

Overview

Learn about YouTube Analytics, the interactive reporting system that can provide valuable data for channel and video creators.

Syllabus

Introduction

Discover the power of YouTube analytics
What you should know

1. Overview Anayltics

Overview dashboard
The "See More" window
Views
Watch time
Subscriber analytics
Revenue and ad rates
Realtime

2. Reach Analytics

Reach dashboard
Impressions
Click-through rate
Unique viewers
Traffic sources

3. Engagement Analytics

Engagement dashboard
Average view duration
Audience retention
Likes vs. dislikes

4. Audience Analytics

Audience dashboard
Subscriber bell notifications
Audience demographics: Gender
Audience demographics: Age
Audience demographics: Top countries
Top subtitle or CC languages

5. Revenue Analytics

Revenue dashboard
Estimated revenue
Estimated monetized playbacks
Playback-based CPM
Revenue sources
Ad types
Top-earning videos

Conclusion

Keep on YouTubing

Taught by

Ash Blodgett

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