Learning to Write Marketing Copy

Learn how to craft compelling marketing copy to engage with your customers.

Introduction

• Becoming a great copywriter
• Using the exercise files
• What you should know

1. Overview of Marketing Copywriting

• What is copywriting?
• Types of marketing copywriting
• Preparing yourself to write copy
• Overview of the course project

2. Writing Copy

• Assembling your tools
• Creating the plan
• Freewriting to get ideas down
• Writing the first draft
• Observing general rules
• Polishing the draft
• Writing a headline
• Testing your headlines
• Selling the page
• Rewriting existing copy
• Using typography effectively

3. Writing for Various Media

• Structuring for print
• Structuring for online
• Writing copy for a webpage
• Writing copy for a product description
• Writing copy for social media

Conclusion

• Setting an editorial calendar
• Managing brand voice
• Taking copywriting to the next level