Learning to Run Webinars

Learn how to plan and host webinars for your company.

Introduction

• Welcome
• Using the exercise files

1. Understanding Webinars

• What is a webinar?
• Understanding how businesses use webinars
• Attracting new customers with webinars
• Building client relationships with webinars
• Making webinars engaging

2. Selecting Webinar Software

• Researching important features
• Assessing your needs
• Comparing software products
• A closer look at Adobe Connect
• A closer look at GoToWebinar
• A closer look at WebEx Event Center
• A closer look at Google Hangouts On Air
• A closer look at AnyMeeting

3. Planning Your Webinar

• Defining your purpose
• Selecting a webinar topic
• Selecting webinar presenters
• Filling production team roles
• Creating a webinar agenda
• Orienting the audience
• Building the presentation
• Planning audience interactivity
• Scheduling your webinar
• Marketing your webinar
• Rehearsing your webinar

4. Producing Your Webinar

• Using audio and video
• Preparing your environment
• Setting attendee and presenter permissions
• Recording the webinar
• Opening the webinar event
• Introducing the webinar
• Handling audience Q&A
• Polling the audience
• Using interactive whiteboards
• Concluding the webinar
• Following up with attendees