Learning PPC with Google Ads

Learn how to drive traffic to your website and products using pay-per-click (PPC) advertising with Google Ads.

Introduction

• Grow your business with PPC

1. Introduction to PPC Marketing

• What is PPC marketing?
• Where does PPC fit in the funnel?
• Is PPC right for your business?
• Understand your target audience
• Distinguish PPC, SEO, and programmatic

2. Keyword Research and Writing Ad Copy

• How to do keyword research
• Pick the right keywords
• Keyword organization
• Keyword match type
• What are negative keywords
• Write ad copy that sells

3. Launching Your First PPC Campaign

• PPC campaign goals
• PPC campaign settings
• PPC campaign structure
• Conversion tracking for PPC campaigns

4. PPC Campaign Optimization

• Using a search query report (SQR)
• Cost per click (CPC) and bid management
• Google Ads Editor for PPC campaigns

Conclusion

• Continue learning about PPC