Learning Package Design

Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.

Introduction

• Welcome

1. Why Packaging?

• Why is packaging important?
• The basic roles of packaging
• What makes a successful package

2. Branding and Package Format

• Understanding the competition
• Choose a form that communicates the brand
• The needs of the product
• Where will the package live?
• Stock vs. custom
• Types of packaging
• Find a packaging vendor

3. Designing and Testing

• Information on the package
• Line considerations
• Use of illustration and photography
• Typography choices
• Color considerations
• Layout considerations
• Materials, texture, and finishes
• Shelf appeal and consumer response

Conclusion

• Next steps