Learning Package Design
Offered By: LinkedIn Learning
Course Description
Overview
Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.
Syllabus
Introduction
- Welcome
- Why is packaging important?
- The basic roles of packaging
- What makes a successful package
- Understanding the competition
- Choose a form that communicates the brand
- The needs of the product
- Where will the package live?
- Stock vs. custom
- Types of packaging
- Find a packaging vendor
- Information on the package
- Line considerations
- Use of illustration and photography
- Typography choices
- Color considerations
- Layout considerations
- Materials, texture, and finishes
- Shelf appeal and consumer response
- Next steps
Taught by
Gerardo Herrera
Related Courses
Consumer Behavior in MicroeconomicsIndependent Curso fundamental de microeconomía
Miríadax Introduction to Marketing
University of Pennsylvania via Coursera Основы микроэкономики (Microeconomics Principles)
Higher School of Economics via Coursera An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School via Coursera