YoVDO

Learning Package Design

Offered By: LinkedIn Learning

Tags

Package Design Courses Marketing Courses Branding Courses Typography Courses Visual Design Courses Consumer Behavior Courses Color Theory Courses

Course Description

Overview

Learn the basics on how to approach a package design project, and create a memorable design that accurately reflects your brand and stands out from the competition.

Syllabus

Introduction
  • Welcome
1. Why Packaging?
  • Why is packaging important?
  • The basic roles of packaging
  • What makes a successful package
2. Branding and Package Format
  • Understanding the competition
  • Choose a form that communicates the brand
  • The needs of the product
  • Where will the package live?
  • Stock vs. custom
  • Types of packaging
  • Find a packaging vendor
3. Designing and Testing
  • Information on the package
  • Line considerations
  • Use of illustration and photography
  • Typography choices
  • Color considerations
  • Layout considerations
  • Materials, texture, and finishes
  • Shelf appeal and consumer response
Conclusion
  • Next steps

Taught by

Gerardo Herrera

Related Courses

Consumer Behavior in Microeconomics
Independent
Curso fundamental de microeconomía
Miríadax
Introduction to Marketing
University of Pennsylvania via Coursera
Основы микроэкономики (Microeconomics Principles)
Higher School of Economics via Coursera
An Introduction to Consumer Neuroscience & Neuromarketing
Copenhagen Business School via Coursera