Learning Integrated Content Marketing

Content marketing can benefit an entire organization. Learn what it takes to integrate content marketing across HR, customer service, sales, and more.

Introduction

• Let's coordinate your content marketing

1. Why Integrate Content Marketing?

• Embracing content across departments
• Benefits of integration
• Challenges to integration

2. Integrating across Marketing Functions

• How to optimize content for search
• How content fuels social media
• Content integrations across mediums

3. Integrating with Customer Service

• Produce content based on customer FAQs
• Get topic inspiration from customers

4. Integrating with Public Relations

• Include content in your media pitches

5. Integrating with Internal Communications

• Cater your content to employees

6. Integrating with the C-Suite

• Cultivate thought leadership

7. Integrating with Sales

• Sales shares content with their network

8. Integrating with Human Resources

• Showcase company culture with content
• Highlight the stories of employees

Conclusion

• Get started integrating content marketing