Learning Google Tag Manager

Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.

Introduction

• Use Google Tag Manager (GTM) for all your web code tags

1. GTM Overview

• Why is GTM so useful?
• Understanding the GTM hierarchy
• Server-side vs. client-side tags explained

2. Work with Accounts and Containers

• How to configure permissions and security in GTM
• Create an account and container for GTM
• Install your first GTM container
• How to install Google Tag Manager in WordPress

3. Using Built-In Tags

• Efficiency bonus: Google Analytics built-in tags
• Installing third-party built-in tags for GTM

4. Working with Variables: Understanding Basic Variables

• Understanding basic variables in GTM
• Implementing built in variables for GTM
• Create custom variables in GTM
• Dynamic variables in GTM
• Injecting custom JavaScript into GTM variables

5. Create Triggers

• Understanding triggers
• Fire Google Analytics events using triggers

6. Previewing and Debugging Your Tags

• Introduction to the debugger: Preview mode
• Improved debugging and previewing with the Chrome extension

7. Control Versioning

• Create versions and view publishing history in GTM
• Import and export configurations in GTM

8. Use Custom HTML Tags

• Understanding and using custom HTML tags
• Best practices for custom HTML tags in GTM

Conclusion

• Next steps in learning Google Tag Manager